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Cosmetics Rooted in culture

What Is Alamar?

I was born in one of the many urban "barrios" in Cuba called, Alamar. I lived there for the first few years of my life before my family fled Cuba and moved to Miami, FL. Like all immigrants, I had to learn how to adapt to a new culture, learn a new language and an entire new way of life. 

The actual word Alamar means "stay close to the sea," which to me meant to stay grounded to my culture. Upon learning this, suddenly the concept of my makeup brand became clear: through my brand, I want to inspire others to learn new things, adapt, change, evolve, but never forget that there's beauty and inspiration in your very own roots. 

Merge the new with the old, the modern with the classic, trends with the timeless, and you will find yourself.