Wow mis Reinas!
This past weekend we hosted our first-ever Alamar Cosmetics’ influencer event just in time to celebrate Las DesNUDEas launch and it was absolutely incredible!
It went a lil something like this:
Our event was hosted at the 27 Bar & Restaurant, which is located inside the Freehand Miami Hotel. The space made the perfect setting to resemble a “casita,” which is something I wanted to create for my guests. I wanted a “home-y” vibe that spoke to my childhood upbringings and Cuban culture, specifically the home I left back in Alamar, Cuba.
Our event design team, Cardin Events, handled all things décor and did a fantastic job of bringing my vision to life. Décor items included custom couch pillows, tazitas de café (coffee cups), and my vanity set, which made the perfect backdrop for all photos. (Shout out to my girl, Lily for creating magic!)
An hour before the event started, I head down to our glam room to get ready. At this point I was SO nervous and afraid that something would go wrong, or that people wouldn't come since we hosted our event during a very busy week in Miami (Miami Swim Week madness was happening)!
Our event was competing with so many others that were taking place that same day but the good news is…our event turned out AWESOME and everyone that mattered to me was present! I definitely felt the local support.
Our #aLaNude event was sponsored by Havana Club, which added the final touch that I needed. They provided customized cocktails that were inspired by our lip liners – Dulce and Coqueta--Dulce was my personal fave. Big thanks to the Havana Club team for making this happen, it truly meant a lot to have a notable spirit sponsor that not only tasted good but also resonated with my brand and heritage.
Once Meg the Stalion and Bad Bunny started playing, everyone started dancing and I felt at ease. It felt like I was at a family party celebrating con mi gente. I was completely relaxed and in my zone but then it was time for my speech..
I swear I blacked out for this moment--haha! This is my brain’s defense mechanism to protect me. I didn't even remember what I said until after I watched the clip. Que Pena forever!!!
My mom left shorty after my speech and we both got so emotional when we hugged goodbye, It was surreal to have her see me in my element, doing my thing. I know how proud she is of me and really thats the only metric of success I need. I even included a picture of her from her first ever salon in Miami on top of my vanity set up. I wanted everyone to see where I get my drive from.
Over all the event was a complete success! thank go my team talked me in to it because now I feel so much closer to my local community and I have these amazing photos to remember this day forever.
I wanted to celebrate my first ever blog post by writing about my very first influencer: my Mami, and just in time too with Mother’s Day right around the corner!
My mom’s name is Evelyn and she’s the woman that has taught me everything I know about being a self-sufficient girl boss! My mom came to the US at age 28, even older than I am now. I can’t even imagine leaving my entire life behind and moving to a foreign country with a 3-year-old daughter, but that’s exactly what my mami did. She became a pharmacy technician shortly after arriving to Hialeah, FL and eventually attended beauty school—the irony! I remember her giving me mini-makeovers with drugstore makeup while she was still a student; I was in 2nd grade and by the time I was in 6th grade, my mom had cultivated a loyal clientele and was able to rent her own location. It was a tiny little room in the back of a hair salon, and from there she worked 10-hour days doing facials, waxing, etc.
She always came home so happy because she was able to spend her day doing something she loved. I couldn’t imagine any other life for myself.
My team put together the following Q&A for Mami's Day, so here's a little more on us:
Do you remember the first time your mom let you wear makeup?
My mom would actually let me play at home with makeup and nail Polish whenever I wanted, it was a creative outlet for me. I would draw on my face and hers and whoever else would let me. In 5th grade, (I know WAY too young) I became obsessed with the idea that I looked ugly without black eyeliner on and that’s when she said I wasn’t allowed to wear it anymore. So naturally I would hide it in my shoe and smear it on as soon as I would get to homeroom!
What beauty tips & tricks did you get from your mom?
My mom drilled moisturizer into my head! She always told me that hydrated skin was beautiful skin.
Can you remember any of your mom’s favorite makeup products?
My mom loved and still loves L’Oréal Carbon black mascara and L’Oréal infallible black gel liner. She’s all about the eyes & no foundation.
What were your mom’s Most iconic makeup moments?
My moms signature look is thick black liner, lots of mascara, wet looking skin and lots of blush. Honestly, she’s always been on trend!
Thanks for taking the time to read all about my first favorite influencer and remember to subscribe if you want updates on when new posts go live!